Growth Summary | SEO Case Study

A. New Blogs:

We created blogs that were specifically targeted to people from certain countries. As part of our strategy, we used TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) to guide our audience through a journey.

The TOFU blogs were designed to attract new readers by providing them with useful information.

Once they showed interest, we used MOFU content to keep them engaged, offering them more in-depth details to maintain their attention.

Finally, with BOFU content, we encouraged them to take the next step and purchase the pro subscription.

These blogs didn’t just help us attract readers, though. Over time, they allowed us to build trust with our audience, positioning ourselves as experts in our field.

These blogs were strategically targeted to specific countries and were successfully ranked #1 in each respective region where the articles were published.

B. Existing Articles Optimization:

We went back and improved our older articles to make them easier for people to find on search engines.

To do this, we added important keywords that help the articles show up when people search for related topics.

We also made sure the headings were clear and useful, and we fixed the internal links, which are the links that connect our articles to each other.

All these changes helped our articles rank higher on search engines, bringing in more visitors to our website.

C. Built Free Natural Backlinks:

The content we created was not only helpful but also carefully planned.

Because it was so valuable, some big websites like Wikipedia, World Population Review, and The Conversation linked back to our articles for free.

But, how?

The answer is actually very simple.

Just imagine this: Why would anyone link to a website selflessly?

It’s always because of the value that website provides, whether it’s unique insights, reliable data, or something truly worth sharing.

So, what did we do?

We created a strategic, statistical, data-driven article as a backlink asset. This wasn’t just any article, it was a masterpiece:

• Packed with highly professional creatives and visuals
• Rich in data accumulated over 5–7 years
• Illustrated with charts and graphs to simplify complex insights
• Written with the precision and depth of an expert.

That’s right.

When major websites came across this thoroughly researched and professionally crafted article, they didn’t hesitate. They linked to it for free because it was simply too valuable to ignore.

It all started with Wikipedia, followed by The Conversation, World Population Review, Informer, and many more each recognizing the unmatched value of the content.

And here’s the best part: the links keep coming.

Why?

Because when you create something truly valuable, that’s all they care about.

This is what we call a backlink, it’s when another website points to yours.

These backlinks are like votes of trust, showing search engines that our website is reliable.

As a result, our website’s authority grew, and more people started finding our articles naturally through search engines.

D. Strategic Backlink Partnerships:

We teamed up with well-known and trusted websites to write guest posts and exchange backlinks.

In simple terms, guest posts are when we write articles for other websites, and backlinks are when other websites link to ours.

These actions helped bring more traffic and attention to our MOFU (Middle of Funnel) articles, which are designed to keep users interested.

The MOFU articles then had links to our BOFU (Bottom of Funnel) pages, which encouraged people to make a purchase, like buying a subscription.

Essentially, this strategy helped guide users smoothly through the journey, from learning about us to finally making a decision to buy.

E. Conversion Rate Optimization (CRO):

The pricing page on our website used to look outdated and wasn’t very easy to use. So, we decided to make it better by redesigning it.

We applied CRO (Conversion Rate Optimization) techniques, which are strategies designed to make the page easier to navigate and encourage visitors to take action, like making a purchase.

By making the page more user-friendly, it became simpler for people to decide to buy.

Additionally, we added product banners to the articles on our website. These banners acted like gentle reminders for readers, and by placing them in the right spots, we were able to boost sales.

Essentially, these changes made it easier for people to go from reading about our products to actually buying them.

F. UI Optimization with a Clean Interface:

The design of our website and the fonts we were using didn’t look very professional or modern. So, we decided to make a change.

We updated the design to make it look cleaner and more polished, and we made sure it was easy for people to navigate.

This made the website much more user-friendly, meaning it was easier for visitors to find what they were looking for.

As a result, people started spending more time on our site and were less likely to leave right away, which is what we call reducing bounce rates.

This gave us a better chance to guide them through our content, whether it was TOFU, MOFU, or BOFU articles, helping us keep them engaged longer.